New Nature Manifesto
Website Design + Development
2023
New Nature is a manifesto by Ollie Olanipekun, built on insights from his extensive fieldwork with Flock Together, the UK's first birdwatching collective for people of color. As the founder of the award-winning creative agency Superimpose / Futurimpose, Ollie integrates social responsibility into his work, bringing a unique perspective to this initiative.
New Nature challenges traditional notions of what it means to be a "nature person."It invites us to rethink and redefine ‘outdoorsy’ to be inclusive of everyone.It is a call to embrace a refreshed way of thinking about our connection to nature.
New Nature challenges traditional notions of what it means to be a "nature person."It invites us to rethink and redefine ‘outdoorsy’ to be inclusive of everyone.It is a call to embrace a refreshed way of thinking about our connection to nature.