City Flowers 
Camden Art Centre
Identity Design

City Flowers is a ‘pass-it-forward’ initiative, connecting established artists with up-and-coming artists from non-traditional backgrounds to democratise access into the art world.

For its identity design, we found inspiration in the trails left by flower pollen, signifying our initiative's dedication to 'passing it forward.' To emphasise our commitment to pushing the boundaries of the traditional art world, we employed a juxtaposing colour palette of grey and vibrant green hues, created a dynamic composition and paired it with a dotted imagery treatment and an interactive element to engage our audience.

Strategy, Design, Production: Futurimpose